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Promotional Pens - The "Write" Tool The state of the industry for writing instruments is as strong as ever. In 2007 imprinted writing instruments made up 7.1% of the total ad specialties sales. That is 1.4 billion dollars in revenue generated by pen, pencils markers and specialty writing instruments. As the number two most popular category for promotional items, and at an average cost of 50 cents, you can see why so many organizations use pens for their marketing. Call one of our Promotional Items Representatives at 800-728-7192, M-F: 9AM-8PM EST for assistance. Featured Personalized Pens
Beware of the Poor Quality Pen! Poor quality pens are the type of advertising that is better off not done. In some cases, not all advertising is good advertising. It just does not work like that in the real world. You can make a bad impression just as easily as you make a good one. Avoid being enticed by the cheapest pen you can find if your goal is to truly promote your message. Having your pens end up in the bottom of a desk drawer or being just one of many in the pen cup does not bring you closer to your overall marketing goal. That does not mean all inexpensive pens are cheap, just make sure you see the pen in your hands before you make a decision to invest your precious advertising dollars.
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