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Custom Pens |
Customized Ink Pens – The Most Common Ad Specialty A recent comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia. Respondents were asked if they had received any advertising specialties in the last 12 months. The study was sponsored by the Advertising Specialty Institute, the largest media research organization in the world. The study found that Writing instruments are the most commonly-owned advertising specialty, with 54% of respondents owning them, followed by shirts, caps and bags. Call one of our Promotional Items Representatives at 800-728-7192, M-F: 9AM-8PM EST for assistance. Featured Personalized Business Pens
Custom Imprinted Pens – Why do they Work? Promotional Items in general and pens specifically are effective for many reasons. Did you know, 84% of people remember the advertiser on a product they receive? Also 42% have a more favorable impression of an advertiser after receiving an advertising specialty. Nearly one quarter, or 24%, indicates that they are more likely to do business with an advertiser on items they receive. Most respondents (62%) have done business with the advertiser on a product after receiving it.
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