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Large Giveaways More Than "One Size Fits All" |
It's a classic dilemma: A client wants to buy a large number of shirts, where end-users can come in all shapes and sizes. In this situation, what's the right way to handle sizing? "The answer to this question really depends on the audience," says Cristine Nigro. "If the apparel is ordered internally by a company, there are many techniques you can use to get exact sizes, from samples to size charts. But if the event is a giveaway for a public audience, you won't be able to get sizes as easily." In that case Nigro recommends asking the right questions. "Ask your client about the age and gender demographics, find out if there will be children or young adults and ask about the event the promotion will be used for." Once you know the audience, it's important to make sure you know the product. You can start to learn the product by requesting sizing charts. "Make sure to get appropriate size charts for each brand," says Jim Dunne, director of major accounts at Broder Bros. Co. (asi/42090). "Most suppliers will provide you with any type of information you need concerning sizing and specs."
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